Why is that a bad thing? Here’s why.

It Takes Too Long to Download

The first reason to cut down on graphics is that the more there are, and the larger they are, the longer it will take each of your pages to download. People are impatient when waiting for pages to download — you only have around 5 seconds before your visitor hits the Back button.

What can you do about this? Apart from using fewer pictures, you can also make sure that you resize your images in a graphics editor. This actually makes their file sizes smaller. If you just resize images by specifying a width and height in HTML or CSS, they will still be slow to download because the full file size is being used.

You should consider turning on compression in your image editor. JPEG files can often be compressed by up to 25% before there’s a noticeable difference in quality. Try different formats and compression levels to see what works.

It Gets Too Busy

If you use a site with more than 4 images on the page at once, your eyes are being pulled all over the page. They’re not sure where to focus because the page simply has too much going on.

Look at the front pages of newspapers, and notice how they lead on 1 picture. Putting 2 pictures on a front page is considered to be poor: the reader doesn’t know where to look.

That goes double for websites, where the viewable area is much smaller than a newspaper page. Even if you have more than 1 thing to say, it’s better to ‘go large’ with 1 picture and then explain the other things in text, next to or below it.

It Distracts from the Content

Users visit your site to get information, not to look at your graphics. Too many graphics will distract from your content, or, worse, force readers to search for it. Any time your graphics get in the way of people readily using your site, you’re suffering from graphical overload. And that is a bad thing.

What’s the solution? Simply decide which of all those graphics are really necessary. Remember, don’t add graphics just to look nice, each graphic must have a specific purpose.

An Exception: Photo Galleries

If the purpose of your site is photo presentation, then clearly multiple images are appropriate. However, don’t just stick up several large photographs — provide thumbnails: smaller versions of each image. If interested, the visitor can click on 1 to make it larger.

This fits more pictures on each page, and avoids wasting user download time and your bandwidth.

Keep in mind that in all web design, the images are there strictly to support the content. Even when the content is graphical.

Logos, when used by a company, business establishment or a corporate body is generally to represent their business interest, vision and derive material/monetary benefits there from. It represents, to an extent the personality of individual, or the group of people who are promoting that business interest.

Logo is generally dimensionally small in size, so as to fit into various stationery items, brochures, flyers, banners, and other means of conveying the message/communication. It has been generally seen that the name of business establishment or corporate or social organization appears with the logo along with the slogan that conveys the essence of their vision and thoughts.

Here’s what usually happens to so called “traitor clients”:

• Current web design company sends their client a hefty bill for switching
• The web design company cancels their client’s account
• They may point the domain name to another place
• They sometimes take down the entire website until further notice

You get the point! Too much power is given to the web design company. I truly believe that it is your right to shop for better prices and it is your right to own your domain name even if you didn’t have a hand in registering your domain name.

As the owner of the website, you put your trust into your web design company to represent your business appropriately and honestly, only to find out down the road that honesty isn’t in their vocabulary.

I truly believe there should be a law against web design companies that can be summarized as such: For any domain name registered by the web design company on behalf of their client, the domain name may not be disputed or need to be disputed, the domain name is automatically owned by the client and is automatically bound by their web development contract.

With every new venture, there is always going to be loopholes. From the aforementioned example, what if there is no contract? If you are reading this and are in the process of searching for a web design company, please ENSURE that you have a contract drafted, outlining everything you are entitled to and that you have sole rights to your domain name.

See what most business owners fail to realize is that their domain name is as important as registering their business name itself. I will repeat that… Your domain name is “hot real estate”, would you want someone else owning your property?

The same applies for your domain name. Don’t get caught with your pants down while asking, why don’t I own my domain name. It is as important as owning your own company name. There are people out there searching for suckers to take their domain name – don’t be the one who gets caught!

How to avoid this “Power Stricken” disaster:

The best solution is to go out and register your domain name BEFORE you hire a web design company. This ultimately gives you the power over your domain name. At any given time, you can go back and log into your “domain name registrant” in order to switch your web site to any hosting company you choose.

When searching for an “all around” package for your web design project, make sure that your hosting is suitable for your needs. 95% of all web design projects don’t need a large hosting package that costs between $150-$500 a year. The most you should pay for your hosting in this case is around $100.00 a year, no more.

You only need a large hosting package if:

• Your web site is 1000+ pages in size
• Youíre going to buy traffic in the 1000′s every month
• You need over 25 email accounts setup

Ask questions when shopping for a web design company! Here are a few questions you should be asking right away before you sign any contract…

- Do you provide a contract for all your projects?
- If you register my domain name, will it state in my contract that I own the domain name under all circumstances?
- If I am late making payments, is it your company policy to cancel the account?
- Why are your hosting services so high in price? Why wouldn’t I go somewhere else for $100 a year?
- Does it state within your contract that I cannot switch to a different hosting company later on?
- Going forward, am I going to be able to hire any web developer for my website updates, if I am able to negotiate better prices?

This is another important note:

Make sure your web design company gives you the “FTP (File Transfer Protocol)” access to your website. The FTP allows you to hire another web design company to go in and update your website at any time. Without the FTP information, no one can update your website besides the original web development company or hosting company that you hired.

In Conclusion:

Be weary of web design companies that don’t provide contracts for all of their projects. Be careful with your domain name; make sure that in the end, you own all rights to your domain name, not someone else.

I hope this article helps you out!

Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I’m sure you can guess the answer!)…

1. Keyword research carried out

Before you even begin building your website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Wordtracker , you can discover which keywords are searched for the most frequently and then specifically target those phrases.

Doing keyword research is also crucial for your site’s usability. By using the same keywords in your website that web users are searching for in search engines, you’ll literally be speaking the same language as your site visitors.

For example, you might decide to target the phrase, “sell toys”, as your website does in fact sell toys. Keyword research would undoubtedly show you that web users are actually searching for, “buy toys” (think about it – have you ever searched using the word, “sell”, when you want to buy something?). By placing the phrase, “buy toys” on to the pages on your website, you’ll be using the same words as your site visitors and they’ll be able to find what they’re looking for more easily.

2. 200 word minimum per page

Quite simply, search engines love content – the more content there is on a page the easier it is for search engines to work out what the page is actually about. Search engines may struggle to work out the point of a web page with less than 200 words, ultimately penalising that page in the search rankings.

In terms of usability, it’s also good to avoid pages with very little content. A page with less than 200 words is unlikely to contain a large amount of information, so site visitors will undoubtedly need to click elsewhere to find more detailed information. Don’t be afraid to put a reasonably large amount of information on to a page. Web users generally don’t mind scrolling down anymore, and provided the page provides mechanisms to aid scanning (such as employing sub-headings – see point 6 below) it shouldn’t be too difficult for site visitors to locate the information that they’re after.

3. 100kb maximum HMTL size

If 200 words is the minimum page content size, then 100kb is the maximum, at least in terms of HMTL file size. Anything more than this and search engines may give up on the page as it’s simply too big for them.

A 100kb HMTL file will take 20 seconds to download on a 56k dial up modem, used by three in four UK web users as of March 2004 (source: http://www.statistics.gov.uk/pdfdir/intc0504.pdf) Add on the time it takes for all the other parts of the page to download, such as images and JavaScript files, and you’re looking at a highly un-user-friendly download time!

4. CSS used for layout

The website of Juicy Studios saw a six-fold increase in site visitors after switching from a table-based layout to a CSS layout. Search prefer CSS-based sites and are likely to score them higher in the search rankings because:

The code is cleaner and therefore more accessible to search engines
Important content can be placed at the top of the HTML document
There is a greater density of content compared to coding
Using CSS for layout is also highly advantageous for usability, as it leads to significantly faster download times.

5. Meaningful page title

If you know anything about search engine optimisation you’ll know that search engines place more importance on the page title than any other attribute on the page. If the title adequately describes the content of that page then search engines will be able to more accurately guess what that page is about.

A meaningful page title also helps site visitors work out where they are, both within the site and the web as a whole. The page title is the first thing that loads up, often quite a few seconds before the content, so a descriptive, keyword-rich page title can be a real aid to help users orientate themselves.

6. Headings and sub-headings used

Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings (in theory at least) summarise the content immediately below them.

Headings are also incredibly useful for your human site visitors, as they greatly aid scanning. Generally speaking, we don’t read on the web, we scan, looking for the information that we’re after. By breaking up page sections with sub-headings that effectively describe the content beneath them, scanning becomes significantly easier.

Do be sure not to abuse heading tags though. The more text you have contained in heading tags within the page, the less importance search engines assign to them.

7. Opening paragraph describes page content

We’ve already established that search engines love content, but they especially love the first 25 words or so on each page. By providing an opening paragraph that adequately describes the content of the rest of the page (or the site if it’s the homepage), you should be able to include your important keyword phrases in this crucial area.

As web users, whenever we arrive at a web page the first thing we need to know is whether this page has the information that we’re after. A great way to find this out is to scan through the first paragraph, which, if it sufficiently describes the page content, should help us out.

8. Descriptive link text

Search engines place a lot of importance on link text. They assume that link text will be descriptive of its destination and as such examine link text for all links pointing to any page. If all the links pointing to a page about widgets say ‘click here’, search engines can’t gain any information about that page without visiting it. If on the other hand, all the links say, ‘widgets’ then search engines can easily guess what that page is about.

One of the best examples of this in action is for the search term, ‘miserable failure’. So many people have linked to George Bush’s bio using this phrase as the link text, that now when miserable failure is searched for in Google, George Bush’s bio appears top of the search rankings!

As web users, we don’t generally read web pages word-for-word – we scan them looking for the information that we’re after. When you scan through text you can’t take any meaning from the word ‘click here’. Link text that effectively describes its destination is far easier to scan and you can understand the destination of the link without having to read its surrounding words.

9. Frames avoided

Frames are quite an old-school technique, and although aren’t as commonplace as they once were, do still rear up their ugly head from time to time. Using frames is one of the worst possible things you could do for your search engine ranking, as most search engines can’t follow links between frames.

Even if a search engine does index your pages and web users find you through a search engine, they’ll be taken to one of the pages within the frame. This page will probably be a content page with no navigation (navigation is normally contained in a separate frame) and therefore no way to navigate to any other page on the site!

Frames are also disadvantageous for usability as they can cause problems with the back button, printing, history and bookmarking. Put simply, say no to frames!

10. Quality content provided

This may seem like a strange characteristic of a search engine optimised website, but it’s actually crucial. Search engines, in addition to looking at page content, look at the number of links pointing in to web pages. The more inbound links a website has, all other things being equal, the higher in the search rankings it will appear.

By providing creative, unique and regularly updated content on your website, webmasters will want to link to you as doing so will add value to their site visitors. You will also be adding value to your site visitors.

Conclusion

Optimising your website for both search engines and people needn’t be a trade-off. With this much overlap between the two areas, you should easily be able to have a website that web users can find in the search engines, and when they do find it, they can find what they’re looking for quickly and efficiently.

Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…

What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)

Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.

Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time…

“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers will offer to do this for you at no, or little extra cost…
What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.

Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?

For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…

Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)
Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?

After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.

That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.

Huge Mistake #5: Designing a Website with Zero Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…

However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and it’ll just waste your time and money!

For help on website design please visit our main site.